SpotterROC Group has formed a strategic alliance with Spotter, a European based data mining and media research firm. There is an unprecedented global paradigm shift underway. Companies are losing control of their messages. People are now controlling the messages through personal Internet conversation on websites, blogs, video postings and more. How well a company listens will determine its future. This subscription-based service collects and analyzes targeted data, providing companies with invaluable information on a daily basis. Spotter is fully scalable to geography, project parameters and budget restraints.