S2S
ROC Group, in partnership with C. Baumhauer, has launched the S2S Environmental (Switch to Sewer) sales and marketing program. This effort provides consulting, program development, advertising and public relations focused on converting residences and businesses from septic systems to sanitary sewer service. Working with wastewater entities across the Gulf Coast and in other coastal communities, S2S educates residents on the many financial and environmental benefits of sanitary sewer over septic systems. Mr. Baumhauer’s in-depth first-hand wastewater industry knowledge is now linked to ROC Group’s national network of marketing and production resources to create a much needed service in environmentally sensitive coastal areas
Nationwide Tax Solutions
Nationwide Tax Solutions (NTS) and ROC Group have worked together over the past 24 months on projects including direct mail, television production and media placement. ROC Group has been retained again this year to plan, place and monitor TV media buys in the New York City area. NTS is a Madison Avenue firm specializing in tax resolution issues for clients of all sizes. Their close personal service separates them from many other national firms that take a one-size-fits-all approach.
Social Media Mission Control
Ask ROC Group how to track what is being said about your organization through social media… you must know how to listen to provide the best market response. Gator Aid has analysis down and so can you!
Spotter
ROC Group has formed a strategic alliance with Spotter, a European based data mining and media research firm. There is an unprecedented global paradigm shift underway. Companies are losing control of their messages. People are now controlling the messages through personal Internet conversation on websites, blogs, video postings and more. How well a company listens will determine its future. This subscription-based service collects and analyzes targeted data, providing companies with invaluable information on a daily basis. Spotter is fully scalable to geography, project parameters and budget restraints.
Bama Beach Cruise
ROC Group has been retained to head up graphic design, web development, collateral materials, PR and media advertising for the first annual Bama Beach Cruise; a four day event featuring Vintage Auto Restorations, Muscle Cars, Kit Cars, Custom Creations and a nationally promoted custom & vintage auto auction. The Wharf, an exclusive destination in Orange Beach, will headquarter the event Wed. April 27 – Sun. May 1, 2011.
BuyFilters.com
Over the past months ROC Group has provided creative assistance, branding and positioning strategies and copy/content for BuyFilters.com, an e-commerce website devoted to sales of residential HV/AC air filters. The business model links the consumer to manufacturer with an easy to use website interface and offers all filter sizes and ratings as well as custom sizes. Filters ship direct to consumer and automatic email reminders assure reorders and ongoing sales opportunities for related products.
